Since I do my best thinking in the middle of the night, I came up with an idea to promote “Learning Later, Living Greater,” a mass mailing to the top 50 news outlets in the country.

Over the next few days I brainstormed the format and content of the mailing.  I finally decided to put together a package that contained the full-color book cover with a personal letter on the back side, along with the wonderful article that appeared in the Lowell Sun, a PRWire press release, a fact sheet about lifelong learning for older adults and my bio.  I put the package into a clear report cover so the book cover would show through, and put a label on the front that says, “78 million Baby Boomers will transform retirement.  This book shows them how!”

Hubby helped me stuff the envelopes and 54 packages went out right after Thanksgiving.  So far I’ve had one inquiry from the Chicago Sun.  If that leads to an article, I’ll let you know.

Till next time…