Men just don’t understand the Science of Shopping. There are several complexities to the simple art of making a simple purchase.
 
The training beginning before a young lady starts grade school and continues as long as she lives. Men have no idea how much research goes into each shopping trip. The first question is to identify a “want” opposed to a “need”. Dave’s Wooly mammoth with the curly tail may make better fur to sleep under while one with long tusk will provide more meat but a skimpy fur. Question is more meat or warmer fur. Which one do we need and which one do we want.
 
Women value money. We love money. We panic when we are without money. It is in our best interest to keep as much for our money as we can. A woman mentally calculates how many hours of work are necessary to make a purchase. We feel a great sense of pride when we can find a, “ two for one sale” but we will pass it up and get really peeved if the price of the first item has been inflated
 
Other than the price of an item, we look at the price divided by the number of hours required to pay for it. This is divided by the length of time the item is expected to last. This should equal the amount of flexibility the item has and the percentage of satisfaction from owning the item.  A good way to put his in terms a man would understand is to think about a pickup. This is a big purchase. Let's say the truck cost $45,000 dollars and it has all the bells and whistles he wants on it. He knows exactly what kind of truck he wants. He knows what he wants use it for. A small truck can’t handle the loads a
Big truck can. He will calculate how many hours he will have to work to pay for it and
 How long will the truck last? As far as flexibility is concerned, he will consider how he will use the truck for work, for recreation. Next is the pride he has while he pulls in to the parking lot every day in his new truck. And the pride he has when he leaves it parked by the house. He does all the calculations in his head just like a woman.
 
He’s not going to walk in to a showroom and tell the salesman he was a new red Ford truck. He is going to look at several, test drive half of them and go to several dealers before he makes his final choice. He may very well come back to the first place he stopped but it will be after he has done his shopping.
 
It’s no different with a dress or pair of shoes.  The cost is less but the principles are the same.  We are going to look, try them on and compare. We will repeat the process until we find what we want or need. No exceptions.
 
After all it’s the careful shopping for the shoes and dresses that makes it possible for him to buy his truck.
 
All women want is the same respect and patience from our men when we go shopping as we give them when they go shopping for their big toys.
 
It never hurts to come away with a few dollars left over. We may need a new purse to go with the shoes. After all, no man wants his wife to look shabby while she’s sitting beside him in his new truck.
 
Heads up Guys! The better we look, the better you look, so just be patient.  It’s always worth it in the long run.